If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch

Posted @ 6:46 PM on August 30, 2012 by

While each of these has a significant place in our consumption today, their real power lies in how they are used together — in combination, 90% of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn’t leave much room for paper-based books and publications; or for radio). This not only has implications for how content is designed, but also for how companies like Google will continue to hedge their bets across all four screens. The state of TV viewing perhaps illustrates consumer


[Via: http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/]

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