Publishing News: Consumers say the future of storytelling is all about interaction – Tools of Change for Publishing

Posted @ 9:57 PM on August 30, 2012 by

Audiences want to be part of the story Martin Bryant at The Next Web took a look this week at the first phase of research company Latitude’s new project, The Future of Storytelling. The group interviewed 158 pioneers in the media space to find out just how audiences want to experience stories in the future. Bryant reports that respondents’ “key demands are summarized in Latitude’s report as ‘The 4 I’s': Immersion, Interactivity, Integration and Impact.”


[Via: http://toc.oreilly.com/2012/08/storytelling-ebook-lending-nook.html]

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