Archive for July, 2014

4 Integrated Marketing Hacks You Haven’t Thought of Yet

@ 5:08 PM on July 31, 2014

Integrated marketing communications (IMC) is business jargon that literally means syncing your online and offline marketing efforts into one cohesive campaign. Rather than having your physical presence presenting one facet of your company and your digital presence representing something totally different, the integrated marketing strategy aims to make the two one.

So, let’s look at four innovative ideas to connect the two worlds you’re operating in to create one cohesive marketing message; moving customers seamlessly through a unified brand experience:

How to paint photo-realism in Illustrator using the Gradient Mesh tool

@ 2:57 PM on July 31, 2014

Gradient Mesh is a grid-based painting technique in Illustrator that enables advanced colouring of vector objects with smooth and malleable colour transitions.

If you’re reasonably familiar with Illustrator’s Pen tool and other path-drawing, selection, and colour tools, you can use the Gradient Mesh feature to add realistic colouring, lighting, and 3D characteristics to a flat vector object. Ultimately, gradient mesh can give you the effect of photo-realistic painting with all the benefits and freedom of resolution-independent vector artwork.

Apple Partners With Historic Rival IBM To Make IPhones More Business-Friendly

@ 2:16 PM on July 31, 2014


It’s a Trap! Nine Legal Quagmires for Entrepreneurs to Avoid

@ 1:22 PM on July 31, 2014

Entrepreneurship, with all its risks and unknowns, can often feel like Luke Skywalker’s treacherous mission to destroy the Death Star in Star Wars IV. Experts continue to debate whether entrepreneurship can be taught, or whether it’s something more like the Force: a natural phenomenon that someone is either attuned to or not. Putting aside whether you have enough midi-chlorians to start a successful business, everyone will have to dodge legal traps and obstacles along the way.

Most of the legal problems new entrepreneurs get themselves into are not the product of fraud or neglect, but rather ignorance. Here are nine examples, and tips (from a non-attorney) for avoiding them:

The future of data-driven graphic design

@ 12:16 PM on July 31, 2014

Stamen Design founder Eric Rodenbeck reflects on the endless potential for innovative design with data.

What Happens To Your Social Accounts When You Die?

@ 11:55 AM on July 31, 2014

Did you know that in the first eight years of operation, 30 million Facebook users have died? What happened to their accounts? What will happen to your data when you pass?

Send Your Kindle Book Notes and Highlighted Passages to Evernote or OneNote

@ 11:34 AM on July 31, 2014

Productivity blogger Jonathan Milligan offers this simple solution to turn your Kindle notes and highlights into (searchable) notes in Evernote. All you have to do is head to your Kindle account on Amazon, select one of your books, and go to the notes and highlights page. Then, use the Evernote web clipper to save the entire page. (You could do this with other clipping tools too, like OneNote.) 

Freelancers’ faith in the UK economy wanes

@ 11:28 AM on July 31, 2014

In fact, the Freelancers’ Confidence Index shows that whereas 70% of freelancers thought in the first quarter that the economy would improve, only 59% are now confident that it will.

Creative Calendars That Keep Track Of The Love And Happiness In Your Life

@ 11:11 AM on July 31, 2014

Barcelona-based Spanish designer Raquel Catalan, founder of Brigada Creativa, has created a couple of quirky “life calendars” that help you track the level of love and happiness in your life over the course of 365 days. 

How to Create an Animated Pixel Art Sprite in Photoshop

@ 10:28 AM on July 31, 2014

In this tutorial, I will show you how to create and animate a pixel art sprite using just a few simple tools in Adobe Photoshop. In the process, I will cover all of the basic rules that you can apply to your future pixel art illustrations. Let’…