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An ideal is usually sold as an aspiration: polished, desirable, harmless. Repeat it often enough, and it becomes a measurement of success; attach it to a nation, and it begins to sound like political doctrine. Who is seen, who is erased, and who gets classified as beautiful, useful, obedient, or disposable? PIG takes that glossy marketing phrase and feeds it through distortion, machine vision, and command.
Out July 31st via Metropolis Records, “An American Ideal of Beauty” is the latest single from UK industrial glam maverick Raymond Watts, aka PIG. Co-written with old friend Marc Heal of Cubanate and C-Tec, who contributes co-vocals and synthesizers, the track also features Günter Schulz (ex-KMFDM) sharing guitar duties with Watts and his regular songwriting partner Jim Davies (ex-The Prodigy and Pitchshifter).
“An American Ideal of Beauty” delivers classic industrial rock at full weight. Thick guitars grind against a regimented beat as synths jab through the arrangement and metal vocal growls force the lower register into something almost animal. Watts rises above the mass with his familiar theatrical vocal swagger, stretching syllables into decadent declarations before snapping back into clipped commands. Heal’s co-vocal adds another rough-edged authority, while Schulz and Davies keep the guitars dense, physical, and sharply defined.
Watts explains:
“I wanted to distill and hone the sound of the current PIG album, ‘Hurt People Hurt’, so inviting my old partners in swine Marc and Günter to join Jim and myself in the studio seemed the perfect blend of brutality and beauty to feed, fertilise and transmogrify the hog into Hogzilla. This new single was the first result of our work as a quartet, hammered in the heat of the anvil of hurt.”
Directed by E Gabriel Edvy for Blackswitch Labs, the accompanying video makes looking itself feel coercive. Eyes and faces are boxed, duplicated, enlarged, and tagged with computer-vision graphics, as though every human feature were being measured by an automated judge. Watts performs within a narrow brick passage and against near-total blackness, his figure ruptured by washes of red, white, and electric blue.
Words such as CHAOS, LIES, SHOOT, DUTY, BEAUTY, JESUS, INSURRECTION, and SHUT UP strike the screen as orders, accusations, and advertising copy. Human faces in harsh negative share space with horses, insects, forest growth, fire, floodwater, television static, isolated roads, and a sterile server corridor. The rapid editing expands the title beyond cosmetic standards, placing glamour, violence, faith, technology, and civic obedience inside the same system of classification. Beauty becomes another category assigned by the machine, with the viewer positioned as both observer and object of observation.
Watch the video for An American Ideal of Beauty below:
The recording sessions produced three additional songs, all of which join “An American Ideal of Beauty” on the forthcoming eight-track EP, Dirt Box. Its four originals are paired with remixes by Cyanotic, Stabbing Westward’s Chris Hall, Combichrist, and Rabbit Junk.
Dirt Box arrives September 4th, 2026, through Metropolis Records and is available to pre-order through Bandcamp. “An American Ideal of Beauty” can be streamed here.
The EP follows PIG’s current album, Hurt People Hurt, released May 22nd through Metropolis. Largely written by Watts and Davies, the record further develops PIG’s union of industrial force, dance-floor discipline, theatrical excess, and Watts’ barbed gallows humour.
Watts has spent more than four decades working throughout industrial and alternative music. Alongside his extensive catalogue as PIG, he was a founding member of KMFDM and played a central writing and vocal role in the band’s work during the ’80s and ’90s. His collaborations have included Einstürzende Neubauten, Foetus, Psychic TV, Schwein, and Schaft, while his music for fashion has accompanied Alexander McQueen’s Plato’s Atlantis and the exhibitions Punk: Chaos to Couture and Savage Beauty.
PIG will take Hurt People Hurt across North America beginning August 26th, with Cyanotic joining the tour. The itinerary includes appearances at Cold Waves XIV in Los Angeles, Austin, and Chicago, followed by four UK shows in December.
Watch the Hurt People Tour trailer below:
Tickets and further information are available through the official PIG tour page.
UK tickets are available through Stigmata.
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The post Industrial-Glam Maverick Raymond Watts, aka PIG, Puts “An American Ideal of Beauty” Under Surveillance in Brutal New Video appeared first on Post-Punk.com.
Sheri Moon Zombie, best known for her work as an actress, designer, and longtime creative collaborator of Rob Zombie, has officially stepped into the music world with the release of her debut single, “I Love My Robot.”
Although this marks her first official solo release, Sheri Moon Zombie’s connection to music is not entirely new. Over the years, fans have already heard her voice on several musical projects alongside other artists. Among them, she performed with Jeff Daniel Phillips on “I Got You Babe,” a cover of the classic Sonny & Cher song featured on the soundtrack of The Munsters, as well as contributing to tracks such as “It’s Zombo (The Zombo Theme)” alongside Rob Zombie and Jeff Daniel Phillips. These appearances offered a glimpse of her distinctive vocal style and her natural connection to the dark, theatrical aesthetic that has defined much of her creative career.
Celebrated for her memorable performances in cult horror films such as Halloween (2007), Halloween II (2009), The Lords of Salem, The Devil’s Rejects, and 3 from Hell, Sheri Moon Zombie has become one of the most recognizable faces in modern horror cinema. With “I Love My Robot,” she now expands her artistic career into music while maintaining the distinctive style that has defined her work for decades.
The single blends electronic sounds with a dark, retro-futuristic atmosphere, creating a unique sonic identity that reflects the same cinematic aesthetic fans have come to associate with the Zombie universe. Accompanying the release is an official music video released by Nuclear Blast Records and directed by Rob Zombie, whose unmistakable visual style draws inspiration from vintage science fiction, classic horror, and B-movie culture.
The post Sheri Moon Zombie has released her first solo single, ‘I Love My Robot,’ marking her debut as a solo recording artist first appeared on FemMetal – Goddesses of Metal.