Trivium shot to fame with 2005âs breakout album Ascendancy and a star-making appearance at that yearâs Download festival. But the following yearâs The Crusade saw a backlash hit. In 2006, Metal Hammer caught up with the band on their first US tour to talk success, snobbery and the blessing of metalâs biggest bands.
The desert sun is blazing in a cloudless sky, turning your heavy breastplate into a furnace and boiling your brain in the heated metal confines of your helmet. Your coarse woolen tunic tears at your flesh while you struggle to keep your spear steady and your aim true. You drop the encumbering weight of your shield but your cape still tugs at your neck, belabouring your breath and making your fear of heights all the more unbearable as you stand atop a cliffside wondering whether the tiny holes dotting the landscape really are home to poisonous snakes.
Itâs only noon, but your head screams with pain as you contemplate whether pounding over a dozen shots of Crown Royal whiskey and JĂ€germeister until 6am this morning was such a good idea. You smile faintly at a couple of joggers who wave as they pass by. They might just be wondering whether youâre the first human being in the 15 million year history of Phoenix, Arizonaâs Papago Park to turn up dressed like a Spartan warrior. Youâre Matt Heafy, 20-year-old frontman of Trivium, and for you, life has just gotten seriously weird.
If you were one of the thousands of metalheads on hand to witness Triviumâs slot at Download 2005, you might have some idea why. Just a few weeks before, the Floridian upstartsâ rapturously received UK tour was enough to propel a last minute change from a tent show to Doningtonâs centre stage. And it was also enough to make many believe that Trivium, this previously unknown dynamo of the live circuit, had suddenly arrived. Not even slightly.
Nearly 18 months have now passed, and in that time theyâve played nearly 400 shows. 2005âs Ascendancy has sold over 300,000 records worldwide, and the follow-up The Crusade has swiftly topped that with over 400,000 units shifted â 90,000 passed over the counter in the UK alone. 60,000 of those moved on the first day of release. Impressive stuff for a band that only formed in 2000 and whose average age is a mere 22.
But forget about numbers for a moment. Download 2006 also saw Trivium on the main stage at Download â twice. First, in the middle of the afternoon, and later on alongside none other than Sunday headliners Metallica. Kirk Hammett was wearing one of their shirts. Talk about your stellar ascents and golden stamps of approval.
You might wonder why it is then that Trivium are only just now playing their first headlining tour of the United States. Or why, in some circles, their albumâs received a swift dismissal as a mere facsmile of Metallica riffs and, perhaps cutting closer to the bone, James Hetfieldâs trademark vocal style. It would seem that being in the good graces of one of the biggest bands of all time has become something of a poison chalice.
âLook, itâs probably not what people think,â says bassist Paolo Gregoletto, kicking his snakeskin boots into the dust in the direction of drummer Travis Smith, whoâs nursing the worst hangover from last nightâs drunken late night festivities judging by the kill-me-now grimace on his face. âMetallica approached us, so it wasnât like we were all, âhey, we want to talk to themâ. They dug what we were doing and that was an honour. Besides, we made The Crusade before we even met them.â
Read that last sentence again and ask yourself why the diminuitive four-stringer would say such a thing. It would seem the M-word strikes a nerve. But thereâs more to the latest chapter in Triviumâs story than once favourable comparisons to their idols transforming into the basis of derision. Or their crusade to gain acceptance in their homeland after receiving such a warm embrace in the UK. For that, we quick-march off to a waiting cab, kicking up dust in the setting sunlight of Papago Park, trying to remember the lyrics to that odious but diabolically infectious Paul Stanley song and dodging the tiny holes in the ground.

âMetalica are YouTube fanatics,â laughs Paolo. Weâre just boarding the air-conditioned splendour of Triviumâs tour bus outside the arse-end of Phoenixâs Marquee Theatre where theyâre due to play tonight. Perhaps tellingly, the 1,000 capacity venue isnât sold out. Someoneâs fingered âI love you Corey!!!â and a big heart into the behemothâs desert-dusted side. Travis and Matt immediately collapse in their bunks.
âThey were like, âyeah man, check this shit out,ââ continues Paolo, taking a seat in the lounge. âThey already knew about us when we met at [Germanyâs] Rock Am RingâŠâ
âWhat was cool was, we gave Kirk a copy of The Crusade when it wasnât mixed, just the rough tracks, and he was like, âyeah it fucking kicks ass, old schoolâ. He was really digging the primitive sounding stuff.â
But itâs no mystery that Trivium have, and not for the first time, suffered something of a critical backlash despite their impressive sales. And not least of all, because of a peculiar similarity between Mattâs voice and James Hetfieldâs. You sound like Metallica.
âThatâs better than a lot of things people have called it,â chuckles Paolo. âIâd be more mad if they called it metalcore. Of course thereâs a huge Metallica influence in our albums. Thatâs a negative thing? Weâre such huge fans. Thatâs a huge part of our lives. How is that not going to show?â
It seems a diplomatic response to what has dogged the band from the moment their follow-up to Ascendancy hit the shelves. Certainly, the similarities seem like no accident, but Paolo and Corey seem slightly offended at the suggestion. As they see it, listen a little more deeply to The Crusade and thereâs far more than those similarities.
âYouâre going to hear all of our influences on there!â blurts Corey. âYour mom, your dad, whatever the hell it is. Wherever you get that, whatever it sounds like it always sounds like something. Always. I donât care who you are. Is anyone saying it sounds like Annihilator? Iâve been listening to them a lot too.â
Just then Matt emerges and takes a seat, and mutters something about the greatness of riding in a proper touring vehicle. Itâs the first time Trivium havenât been in a van Stateside. Heâs picked up on the conversation. A detached smile reads across his face.
âWeâve got approval from Metallica and Iron Maiden,â he says, referring to Triviumâs latest support tour. âI donât give a fuck if anyone else doesnât. That proves that weâre metal. Weâve got too much else going on to worry about whether some people are ever going to accept us. Even I used to be a snob.â
The hungover frontman explains how bands like Emperor, Lord Belial, Aborym and Dark Funeral were what he grew up listening to. For him, it was about drawing a line in the sand as much as it was the music. The parallel makes sense.
âI donât think the underground or extreme metal scene will ever dig us,â he continues. âItâs elitist. People are free to be into what they like, but in school everyone was into emo and hardcore, so Iâd listen to the most Satanic and terrifying black metal I could find. Whatever scared them.â
So you were a snob?
âI was, but that culture just isnât my personality. Weâre going to be supporting Iron Maiden soon. Theyâre one of the biggest metal bands in history.â
Of course, this is only your first headlining tour of the States. Youâd think itâd work the other way around seeing as youâre from this country.
Paolo says: âEverything develops at its own pace. The UK just happened to be the first place where it blew up, but slowly but surely, all the hard work weâve put in has been paying off. You canât go around the world and expect to do the same things everywhere at the same time. We want to be a worldwide headlining band, thatâs our ultimate goal.â
Thatâs ambitious!
âYeah, but itâs always like that for us. Weâve got to think that way. If you have nothing to prove, you have nothing to work for. Playing Download in 2005, on the main stage, was the ultimate high for us, but thatâs just one step we had to take.â
âThe States just isnât ready for us yet,â adds Corey. âWhen we started out we were a band with no sales, so weâve just been touring as much as possible to get the word out. Youâve got to get out and go and not think about the big picture all the time. As it is weâve just got a couple of hours to get ourselves together. But itâs part of being in a band, itâs part of doing what we do.â

Itâs an interesting point, because despite the thrilling success of Ascendancy, it won Trivium no luxurious studio time or stays in stately manors. But if youâre guessing thatâs because of their record label Roadrunner cutting corners, then youâd be wrong. All of The Crusade was written on the road in the spare minutes and hours afforded to Trivium between interviews, load-ins, load-outs, shows, and whatever social lives granted them.
So why didnât you have more time to write The Crusade?
âI wish!â says Matt. âHopefully on the next record, but some bands do take too long. Iâd like three or four months to write an album but last time we didnât get the opportunity to do that.â
Why not?
âWe wanted that, but we wanted to stay out on the road,â says Corey. âWe all figured there was no point in sitting on our asses in a studio for a month. If weâd taken three or four months off, we would have fallen out of sight. If people donât hear the name all the time the next band comes in and picks up your crowd. Itâs like, âwhy stop?ââ
That sounds a little paranoid. Do you really think that youâd lose all this in just a few months?
The guitarist takes a moment to think about it. Heâs the quietest of the group, often opening his mouth to speak at the precise moment that Paolo begins speaking. But perhaps his is the best assessment of Triviumâs current predicament.
âWhen youâve worked this hard for something you donât want to risk anything. Weâve still got a very long way to go.â
âAnd weâve made some mistakes too,â says Matt, âwhen we first started we were going crazy trying to inebriate ourselves, just mask ourselves from everything. When we first got into it we were just the young cocky kids that thought it was all about partying, but I think it was nice because the four of us are all pretty normal, pretty humble dudes. I mean, there are a lot of bands that are twice our age that act like idiots, but thatâs not me. I prefer this way.â
What was your vice?
âIt was totally sex, drugs, and rockânâroll. Briefly.â
How briefly?
âBriefly.â
How long is âbriefâ?
âAbout a year,â he hesitates. âOK, a year and a half. It definitely wasnât drugs so much, but it was us drinking every night and being new and naĂŻve and really into it and having a good time. Iâm having a good time now, but itâs me having a good time, not this person I thought I was having a good time.
âI look at interviews and I think, âman, I just sound like an assholeâ. People praise that, they think thatâs interesting, and a lot of bands crave that, but theyâre going nowhere. They end up being a bunch of alcoholics playing crappy shows while theyâre hungover every day.â
Youâre ashamed of how you were?
âNot so much,â he says. âNone of that really matters now. I mean, shit happens, and on top of that people will make up shit about our character. Youâre not really doing well until people talk shit about you. Defamation and lies will happen no matter what you do. I used to worry about it.â
Do you regret all that now?
âActually Iâm glad that I did it,â he says. âThereâs never been anything Iâve said that Iâve regretted, unless it was a complete misquote. But the shit where Iâm probably fucking smacking my head, where Iâm thinking âwhy the fuck did I say that?â Iâm not denying anything Iâve said, but Iâve learned from that so Iâll take responsibility for it. But then stuff gets written where youâre getting criticised for politeness. Thatâs actually the kind of person that I am!â
Heâll go on to describe how the mistake people make with him is that they expect him to be the same person offstage as when heâs on it, about how terrified he is at the thought of losing himself, being subsumed in the limelight. You just got out of school, do you stay in touch with your friends much?
âNo,â he says. âMaybe Iâll see them at a show or something, but itâs mostly just the band, crew, mom, family, girlfriendâŠâ
Thatâs a pretty small world, and certainly a pretty isolated one.
âI love the attention we get in the shows, I love making the videos and I love to see the fans out there but I would never knowingly act like a rock star. If Iâm out at a mall, Iâll sign everything Iâm given because even though Iâm reserved I wouldnât want to let my fans down. To be honest, I think I have mild social anxiety disorder sometimes.â
It sounds like a flippant self-diagnosis, but when really pressed on anything during this interview the newly long-haired frontman seems strangely ill-at-ease. He breathes deeply before replying, shifts uncomfortably in his couch and has the demeanour youâd expect of someone you were interviewing for a job. Heafy the frontman simply isnât present.
âIâm fine at shows, but when Iâm out with billions of people, from record companies, the press⊠being in those social situations, my brain sometimes just starts freaking out, and thatâs happened a lot lately. There are days where thereâs so many people involved in this thing called Trivium⊠I donât know how the other guys are with it, but Iâve just noticed this problem recently. I want to be cordial, to say hi to everyone whoâs hanging around but Iâve got problems and shortcomings just like everybody else. Iâve only freaked out a couple of times though, when itâs all just too much sometimes. Iâm like, âfuck, what do I do here?â but when that passes itâs fine. Iâm fine on stage, but outside of that, Iâm a dweeb. Video games and TV. Thatâs me.â

If you spend a little time with Matt you get the definite sense that the little shift in character he goes through when heâs on the stage and off is more than subtle. In real life heâs a completely different, unrecognisable guy from the one whoâs known to conjure circle pits in the crowd, play blazing solos and seems, to many fans, superhumanly talented. But right now Matt rubs his left arm with other thngs on his mind. Heâs just had a massive piece of tattoo work completed thatâs currently wrapped up in cling film but clearly causing him discomfort.
âItâs late 1800s Japanese,â he says. âItâs from Japanese mythology where there was this demon terrorising Rashomon gate, and there was one samurai that was able to chop off the demonâs arm, but Iâve got the pre-battle scene where the samuraiâs just about to go and chop the demonâs arm off.â
Heâll explain how itâs only very recently that heâs had a real awakening of curiosity in his heritage â Heafyâs mother is Japanese and used to relate that very same demon story to him when he was a child. According to Heafy, his was an idyllic upbringing. His mother and father are still together, he did well in school, he didnât do drugs, and the worst problems he had were related to girls. Like many in their late teens, he went through a string of âstupid post school relationshipsâ.
âAll these young kids who are straight-edge now, a girlâs going to break their heart and theyâll start drinking,â he says, laughing. Heâll smile as he recalls the days when it was he who was outside of the mainstream. âThatâs why I never give myself rules like that. When I was younger and Iâd go to shows just so I could see the bands I liked, and I wouldnât smile the entire time. If it wasnât my band on stage, Iâd just stand there and ignore it but weâre not about that now.â
So what drives you?
âWhat do you mean, why am I doing this?â
Yeah.
âItâs weird,â he says with a crooked grin. âI was gifted according the staff at my school, I wasnât this nerd kid but I always did well. Iâve never had a job. This is my first. Maybe itâs because I donât know anything else, or how hard this is supposed to be. It isnât like touringâs easy, weâre up against it all the time. You donât have any real comforts, thereâs a lot of people who want to bring you down, but itâs getting past that kind of shit that makes a band big. Weâre here to conquer. Thereâs no halfway for us.â
Later that night, with a packed crowd reciting his every lyric, Matt Heafy again becomes the frontman heâs recognised to be, like the geeky Peter Parker turning into the superhero Spiderman. He goads his audience, shouts, grunts and shreds his way through a 90 minute set as if heâs been doing this his whole life.
Wherever they go from here, it seems that Triviumâs story is only now just beginning.
Originally published in Metal Hammer issue 161. Trivium tour North America from October to December.

