Welsh ragga metal outfit Skindred has released a video for “Big Em Up,” the latest single from its chart-topping album You Got This. The record leads with a straightforward message of support for anyone dealing with anxiety, depression or other mental health struggles, and this song carries it further: look in on your friends, and lift them up when they are low.
Singer Benji Webbe said: “It’s so easy to get overwhelmed by life and everything it throws at you, from your gas bill to a family tragedy or people just being negative and your timeline filling up with hate and negativity on social media. ‘Big Em Up’ is a simple message for everyone to check on their friends and to pick ’em up and to try and encourage some positivity back into the world.
“It’s a message me and my brothers in Skindred try and share in the music we play, so all we ask is for our fans and listeners to enjoy the single and to also share that message of positivity too. Please check on those around you. Big Em Up!!”
Skindred heads out on its largest U.K. and Ireland run to date later this month in support of You Got This, kicking off Oct. 23 at Nottingham’s Rock City. The band will also throw a Halloween party called Night Of The Living Dred at London’s Alexandra Palace on Oct. 31, with Alien Ant Farm and Spineshank on the bill.
For every ticket sold to the Alexandra Palace show, £1 will go to the music charity Metal For Good, which backs projects centered on mental health and well-being and on helping people unlock their potential, among other causes.
You Got This also picked up a Welsh Music Prize nomination last month.
Production on the band’s ninth LP came from Grammy winner Jay Ruston. Drummer Arya Goggin has pointed to his résumé as part of the appeal: Ruston has the songwriting chops to work with 1980s power ballad specialist Desmond Child, and he has also produced Corey Taylor of Slipknot and Mike Patton‘s Mr. Bungle.
The Newport, Wales, trio, rounded out by guitarist Mikey Demus, is following up the mainstream breakthrough of 2023’s Smile. That album debuted at No. 2 on the U.K. official albums chart, and Skindred went on to win the best alternative music act prize at the MOBOs and best U.K. act at the Heavy Music Awards.
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